James's passion for retail began when working at his father's manufacturing business which specialised in luxury suede, leather, men's and women's wear.

Learning the importance of quality, great design, interesting details and personal service, it was this "grass roots" experience and love of fashion that encouraged James to start his own women's wear collection. In 2000, James launched his first capsule knitwear label. This collection took shape in luxurious cashmere and wool blends in rich tonal shades. The look was effortless elegance, providing great wardrobe basics, an instant hit with a loyal customer following. Today the James Lakeland brand is very much a family business that has expanded throughout the UK and available in key department stores and independents.

The “MADE IN ITALY” guarantee of our merchandise has gained us respect and more importantly we have not cut corners to produce our merchandise, but have remained true to the James Lakeland core, quality craftsmanship and a love of each garment. I have been zipping around the fabric and yarn manufacturers of Como, Florence, Rome and Milan to source the most beautiful and innovative fabrics.