Oxygen is London's coolest independent fashion boutique. It is a unique retail concept that has grown from extensive experience of the fashion industry and an intrinsic ability to identify the wardrobe needs of women in the UK.

Devised by two generations of one family, Oxygen is the creation of Helen and Joanna who after many years of cultivating their highly successful fashion led label and successfully supplying to many of our nations biggest high street names, realized there was a space for an accessible yet fashion led store stocking unique, desirable and discreet labels that can be mixed and worn without the need for status or label flashing. The result is Oxygen.